Be Seen
High fashion meets high visibility.
Because staying dry shouldn't mean staying invisible.
Designed in Canada
Built for the rain, designed for the city.
Engineered specifically for Vancouver's unique climate—designed where it rains 168 days a year
Complete reflective coverage from every angle, because safety shouldn't have blind spots
Designed by a born and raised Vancouverite
Not just weather gear.
A solution born from Vancouver's streets, crafted for the commuters, cyclists, and walkers who refuse to choose between style and safety in our rainy city.
The Visibility Crisis
In British Columbia, low visibility is a major factor in pedestrian and cyclist accidents. The statistics are sobering, but preventable.
Pedestrian and cyclist collisions in BC each year
Higher collision rate during rain and poor visibility conditions
Evening commute in low light is the most dangerous time
Of pedestrians struck wore dark, non-reflective clothing
Reflective Clothing Saves Lives
Studies show that wearing reflective clothing can make you visible from up to 500 feet away— giving drivers crucial extra seconds to react. In Vancouver's rain and darkness, being seen isn't just smart. It's survival.
Data based on ICBC crash statistics and BC road safety research. Visit ICBC Quick Statistics for detailed reports.
Our Collection
Two styles. One mission: Keep you visible, dry, and comfortable in Vancouver's weather.
The Lloyd Jacket
Fully reflective jacket that makes you impossible to miss. Maximum visibility meets maximum style. Perfect for Vancouver's rainy evenings when visibility is at its worst. All sizes are unisex.
- 100% waterproof and breathable
- 360° reflective materials
- Designed for Vancouver weather
- Free shipping in BC
The Lee Jacket
Sleek black jacket with strategic reflective panels. For those who want to keep their signature Vancouver all-black aesthetic while staying visible where it counts. All sizes are unisex.
- 100% waterproof and breathable
- 360° reflective materials
- Designed for Vancouver weather
- Free shipping in BC